It appears as though Google is positioning themselves to monetize audio, namely podcasts and other forms of streaming or ‘on demand’ audio programs on the web.
This is said to bring about a change in the heirarchy of the company supposedly, however informal, that includes one global account director per account who pulls resources as needed; PPC, Print, Radio, Video, Display.
As of yet no one can confirm with Google if this is true, my source being seekingalpha.com. In their article, it is said that, “People love Google planned leaks. My theory is that Google intentionally uses these leaks to gauge industry receptiveness and craft their spin.â€
“MTV is already using their engine for video serving, API’s for their Google Maps… which will no doubt spring ads with a ninety day notice… and soon to tap the well of podcasts via their patents. Indeed, YouTube and video advertising are becoming wrapped into oneâ€
I can’t wait to see how this pans out with audio. One thought is that Google will place contextual ads next to the podcasts. Ads next to streaming media appearing on web pages and RSS feeds could be interesting. The thought of Google applying its algorithm to dynamically serve ads based on voice is could be cool.
Imagine listening to a podcast in a feed reader and every 20 seconds the ad changes based on what you are listening to. Interactive voice technologies are already crafted, why not use it in an ‘ad sense.’
And yes, that pun was definitely intended :0)
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