If you have yet to visit Google today, a new graphic is waiting; a special Halloween design of the logo. The reason I bring this up is simple. Personality..
The Internet has an amazing presence. One that is growing everyday. But the true power and presence of it is simple. You no longer have to wait to launch a product, design, or article. You publish it, and it is available immediately. You can react on topics and events in the blink of an eye.
The traditional form of print, namely magazines, newspapers, and books, take a long time to publish and sell. The web, however, can react to something in seconds. You can adapt and move on.
The beauty of the Halloween logo is that it will be up for one day only, then return to normal. Their personality had a chance to show through, and then it’s business as usual. In a corporate sense, it is their form of a jeans day. The difference being they allowed everyone in on it, not just the employees.