Brady Forrest wrote a great article on what the difference is between black hat and white hat SEO’s. If you look around any of the forums or information sites, there is quite a debate over this very issue.
To clear it up a little, I am going to list the general criteria for ‘SEO hatting’ (don’t worry, I made that up..):
- Dark Inky Black Hat SEO: Typosquatter who installs spyware. The people we don’t like much.
- Charcoal: SEO who steals random text from other sites, creating pages targeting particular keywords. Pages have no value, but ads are plentiful.
- Dark Gray Hat SEO: Splogger stealing content from other sites.
- Light Gray Hat SEO: Creates original content for search engines but readability doesn’t matter much.
- Off-white Hat SEO: Ensure the site can be indexed and gets backlinks. The general content creator.
- White Hat SEO: Optimize the pages the way they are supposed to. Makes the site easily accessible and provides great content.
- Luminescent Pearly White Hat SEO: Everything the White Hat SEO does, buy makes sure pages will not show up for irrelevant queries.
For reference, here are the original links: blog.outer-court.com and radar.oreilly.com.
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