Dell To Make News Announcement In Second Life

What is it with virtual worlds?  I was just listening to a podcast about the Red Cross raising funds in Second Life, and they were terribly successful!  They had the virtual equivalent of a fund raiser walk, and all the proceeds donated by second lifers went to the charity! 

Now, Dell has scheduled an announcement which only select journalists have been invited to.

Dell is going ahead with plans to host an invite-only press event inside of Second Life on Tuesday morning at 10:15 AM PST to announce that they’ll have an ongoing presence within the virtual world.  

First of all, how much credibility is gained (or lost) by making such a peculiar announcement?  TechCrunch thinks that Dell will be announcing something like a virtual, configurable, computer store that is gamer focused.  Should be interesting, but I think it would be better to announce to the general public and then the second life crowd.  If nothing else, it would create an interest in the public to see what the virtual community is all about.

Does anyone have an account?  What is it that is so special about Second Life?