What can we expect from the web in the (near) future? Is Web 2.0 really the answer that everyone is looking for?
Phil Wainewright at zdnet.com says, “Web 2.0 has to be remade before it can deliver on its promises. Perhaps that’s at the root of the distaste for talking about Web 3.0. There’s a growing realization that Web 2.0 is flawed. Web 3.0 — or whatever we end up calling it — will rise out of the ruins of Web 2.0.”
It is growing more apparent by the day that Web 2.0 is not the ‘end all’ it is cracked up to be. Do I think it’s a bubble… probably not. It is more like an child in infancy, or a brand new concept that needs to take shape before any real value can be produced.
I believe that there are lessons to be learned from 2.0. The Web is a big place, and its growing faster than anyone could have imagined. As previously mentioned though, the model is flawed in a business sense. Users will continue to contribute and bloggers will continue to write. In terms of actual website valuation though, what can we expect? More YouTube stories with a $1.65 billion dollar ending?
Some key points to consider when looking at where the Internet is heading:
- Content and the various filtering algorithms will be altered.
- Websites will produce real value as in new products, ideas, concepts, etc.
- Web 2.0 will become more refined and seek to add value, not just promote friendships.
- Advertising will change yet again, moving to contextually embedding services themselves rather than text links.
For more on the zdnet.com article that the quote as from, click here.
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