Every company needs to find a way to add value to their services. Google’s primary motive is search. They want to makes ALL of the world’s information searchable. As I have said before, 99 percent of their revenue is achieved from using that search capability in conjunction with their ad network.
But what about the remaining one percent?
When Google first set out, it said that it would not do horoscopes, financial advice, or chat. But as the company continues to adapt to the Internet, their services have been broadened because people search and access information in different ways. The difficulty is that it makes a lot of those clear goals a bit blurry. Now it is not just limited to searching through the home page, Google has been forced to adapt to the new search variations.
That has been the reason they have expanded their offerings to include Google Scholar and Froogle, for example. It is not information as a whole that needs to be searched. Sometimes there is a particular area of that information that is relevant. Google realizes this and introduces services to reflect their user’s need.
And so it is in any business. To be successful, the company must take a good look at what value it is adding to the market. A lot of times the original aspect of the company needs to be tuned in to reflect one or more areas of interest. True, 99 percent of revenue may be found from one source, but sometimes the remaining 1 percent is what keeps people coming back.
Reference: zdnet.com
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