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17 Nov, 2006

How To Improve YPN Ad Targeting

Posted by: Jason Drohn In: technology

I found this interesting entry about YPN Ad Targeting, so I thought many of you might like to take a gander.  Listed below are some points that might help, and I am going to interject a brief thought on how to accomplish the task!

How To Improve YPN Ad Targeting - advice from Cody Simms of Yahoo at PubCon, Day 2

  • Try to integrate keywords into the URL - You can do this using Permalinks.
  • Use strong anchor text keywords on pages that LINK TO the page with the Yahoo ad - Using anchor text is important in search engine optimization as well.  Make sure that your ALT tag is filled.
  • Description text that immediately follows the page links is also looked at the determine context.
  • If you don’t update the site often, add some dynamic elements to the page to encourage the Yahoo bot to revisit.
  • For pages that are constantly changing, use their category targeting.
  • If you are using meta keywords, make sure they appear in the content as well.  If not, they look like spam!

Reference: Sockmoney

 

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