Is your News Year’s Resolution to be a millionaire? Would you like it to be? Think about this:
Bottom line: growth, if it’s growth you’re after, doesn’t come from acting like you are already the dominant force in the market, able to deliver average products for average customers. Growth always comes from the edges.
In Seth Godin’s post, he outlines how Walmart and Dell are great companies who don’t appear to be remarkable in any way. They have remarkably efficient business models and a huge customer base, but in today’s marketplace they don’t do anything terribly special. The reason: They WERE remarkable! They were innovative. Walmart and Dell each handled their critics incredibly well. They became so successful that their business practices are part of our everyday culture.
So what can we do to build remarkable businesses?
Find an area, determine it’s problems, and that’s your new foundation. Make the customer want to switch. Build the culture.