Cinemark and Cingular’s Brilliant Marketing Strategy

by Jason Drohn

I really wish I was a movie pirate because I just saw the single best marketing technique in a long, long time.

I went to see Eragon tonight, the movie about the dragon rider.  I like that stuff..  Give me a break.  Anyway, rather than the traditional ‘Be courteous and silence your cell phones,’ there was a 30 second commercial of a guy apologizing to his girlfriend with a person annoying the hell out of him.

After the commercial, the Cingular logo popped up with a message informing the audience to turn off their phones.  Talk about turning dead advertising space into a potential goldmine!

Now if only Cingular was offered in my area!  They haven’t keyed in on that yet.

 - If anyone sees the video on YouTube or anything, let me know.  I can’t find it.  I found the press release though –  

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{ 4 comments }

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Will you

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