I really wish I was a movie pirate because I just saw the single best marketing technique in a long, long time.
I went to see Eragon tonight, the movie about the dragon rider. I like that stuff.. Give me a break. Anyway, rather than the traditional ‘Be courteous and silence your cell phones,’ there was a 30 second commercial of a guy apologizing to his girlfriend with a person annoying the hell out of him.
After the commercial, the Cingular logo popped up with a message informing the audience to turn off their phones. Talk about turning dead advertising space into a potential goldmine!
Now if only Cingular was offered in my area! They haven’t keyed in on that yet.
- If anyone sees the video on YouTube or anything, let me know. I can’t find it. I found the press release though –
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We really need to know how to get the attention of our customers, and where to put up those useful lines out of nowhere that can bring a huge impact on their reactions. Pretty interesting indeed.
Will you
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