Jason Drohn's Scrapbook

How To Put Adsense In Your Posts – Without A Plugin

Tuesday, February 27th, 2007

Yesterday, I got an email from Kyle at Kylescove.com wondering how I inserted Adsense into single posts.

In truth, you can do it very easily with the Adsense Deluxe plugin, but to me that is too much work. I don’t necessarily want to go through and add a adsense call into every entry, so I hard coded it.

For some people, the hard coding option will work wonders. For others, Adsense Deluxe will serve their purpose.

Drawbacks to hard coding is that all of your entries will render the new way. So if you like to put big graphics at the top of your posts, the web browser will render them all wrong.

The other issue is that you can’t just whip out a 20 word entry and have it look good. It will have to be minimum, 100 words or so.

Either way, I like it hard coded better. No funny editing or text in posts, and nothing to worry about when saving. Plus it looks better.

So here is the sample code taken from this template. I have some notes in it for you. Just modify it to fit your theme.

Add to Cart

** Due to the popularity of this file (over 3200 downloads), we have decided to enact a donation tab to help pay for server costs. Donate anything you like and enjoy the rewards of having your adsense in your blog post! **

And here is the accompanying video which offers an explanation of how it works. Hopefully this video will render properly. It is being hosted on my server..

Watch Now:
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icon for podpress  How To Add Adsense In A Post Without A Plugin [3:41m]: Play Now | Play in Popup | Download

27.02.2007 quirky Comments

What Halo 3 Means To Buzz Marketing

Monday, February 26th, 2007

Halo is a culture.

It is a great game, even though I am terrible at it. The graphics and game play are pretty good. What makes Halo a success, though?

Is it because it is a great first person shooter game? Or maybe because you get to blast aliens away? Or the music? The music is good..

The secret to Halo’s success has been that it was based on secrecy and viral marketing. Bungie, the creators of Halo, figured out that if they surprise game players with a launch, they create frenzied buzz, not just buzz.

Before the Halo 2 launch, there was a huge internet treasure hunt which generated more interest in the game than plain, old ads. They announced the game two months before it hit shelves. Not six months or a year.

They did everything right in leading to the launch. And in trying to mimic the success for Halo 3, they created the video you see below.

Doesn’t it give you goosebumps? I don’t even like first person shooters…

[youtube uCsdPszJLNQ Halo 3 Trailer on Youtube]

26.02.2007 technology Comments

Podcast – The Power of Networks

Saturday, February 24th, 2007

This is a podcast further explaining what you read about in the ‘Networks Trump Hierarchy‘ post. It is available at the bottom of the entry, in case you were wondering.
In it, I talk about the FedEx team approach to business, as well as employee sponsored networks and how it all fits together to make a stronger work environment.

Also covered are some of my thoughts on social networking technology and the 2.0 sites on the internet.

In closing, I discuss how I feel networks will impact us in 10 years. Whether you are an entrepreneur, designer, developer, or any kind of freelance business owner, networks are crucial to making you money.

It isn’t telephone book advertising or even mailings, but who you know and how influential those people are in referring business your way.

icon for podpress  The Power of Networks by JDsBlog.com [7:33m]: Play Now | Play in Popup | Download

24.02.2007 podcasts Comments

Webtop/WebOS Demo – EyeOS.org

Friday, February 23rd, 2007

Continuing on with our search for the best webtop/webOS system, I chose to screencast eyeOS.org.

Let me say, I was pleasantly surprised by their offering! Not only is there a web based client, but there is a server edition as well.

Meaning that you can download the server software (with or without .NET framework) and run the application from your computer.

Sitting inside a home network, all you have to do is access it is use the socket number (which I go over in the video). Or if you are out and about, you need to access EyeOS by using a domain name.

Pretty impressive stuff.

Although we still have more web based applications to demo, this one matches pretty well with having a central platform to work from.

Anyway, check out the video below and let me know what you think!

23.02.2007 technology Comments

10 Lies VC’s Know You Are Telling

Friday, February 23rd, 2007

There are some things you say to a potential investor, and some things you don’t. By investor, I mean anyone who you are looking for help from.

This includes, banks, consultants, advisors, and even potential partners and employees.

Guy Kawasaki wrote a great list on Entrepreneur.com about things you should never tell an investor. Some of them are common sense, but important nonetheless.

10 Lies VC’s Know About:

  1. “Our projections are conservative.”
  2. “(Big name research firm) says our market will be $50 billion in 2010.”
  3. “(Big name company) is going to sign our purchase order next week.”
  4. “Key employees are set to join us as soon as we get funded.”
  5. “No one else is doing what we’re doing.”
  6. “No one else can do what we are doing.”
  7. “Hurry, because several other VC firms are interested.”
  8. “Oracle is too big/dumb/slow to be a threat to us.”
  9. “We have a proven management team.”
  10. “All we have to do is get 1 percent of the market.”

I know that in hearing different entrepreneurs pitch their business ideas (as a consultant), I hear a few of them pretty regularly. The most common being number 10.

When a entrepreneur says that single statement, a noticeable shudder goes through the crowd. In fact, if you ever hear someone say that, immediately take a look at the investor.. It is pretty funny.

For more info and explanation, check out entrepreneur.com.

23.02.2007 business building 101 Comments

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