As I mentioned yesterday, I have been interested in the DEMO Convention a bit. And since I am not there, I am picking out the companies that I like and why..
This company, Total Immersion, really makes me wish I was there!
Think about this – Real time integration of 3D graphics into both recorded and live video. Basically, it is a modern age, real time version of Roger Rabbit. And if you have never seen Roger Rabbit, check it out here!
The product is called D’Fusion, and it boasts the following features:
- works with HD
- works with one PC or several PC’s on an ethernet network
- handles in real-time videos taken froms cameras standing still or moving/instrumented cameras
- handles in real-time animated virtual 3D objects either static or dynamic
- uses a brand new technology : Markerless Tracking
The Total Immersion Demonstration
First of all, the demo that these guys put on is amazing. (Click the link to watch it). Totally interactive charts, a animated figure popping out of the presenter’s shirt, graphical cars running around a modeled city… Truly amazing. Sitting in my office, I sat there with my mouth wide open. To think of all that taking place on stage… Talk about an audience’s dream presentation.
Going back to the charts for a minute, I just realized something. I have absolutely no idea what they said! I was so blown away by the 3D bar graphs that kept moving and the interactive dots that appeared from nowhere!
If anyone attended the presentation, I would love to know how they did that? Did they film it live and feed it through a monitor with the graphical changes?
Total Implementation
I have long been a wildly huge advocate of interactive media. In my opinion, the things that are happening on the internet are just stepping stones on the way there. And the possibilities are huge. The DEMO.com site says the market will be $78 billion in 2008, up from $43 million in 2003.
That is a hell of a jump!
Possible implementations includes car manufacturers, theme parks, and broadcasters. Personally, I see it having a dramatic impact in video games (imagine if Wii got their hands on the technology) and interactive video. Things like video driven online schools, tutorials, cinema, training seminars, and the virtual reality syndicates will adopt the D’Fusion technology readily.
The Summary
I like this technology a lot. The demonstration was fantastic, although Chip Griffin points out it took a bit to get running. There are just some amazing things going on with video, online. We all know that. Seeing a company take that next step is simply amazing though. Combining 3D graphics with video at the drop of a hat..
Now that’s potential!
Also, thanks to Josh Bernoff for his real time DEMO notes! I will be sifting through those companies in detail a bit later!
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Wow… That is pretty intersting…AND lucrative. Thanks for the story.
Hi Josh — great post, thanks for the DEMO plug. These guys are pretty amazing on stage, you are right, when you see them live you almost forget what they’re talking about because you’re watching the cool animations.
This company has been to DEMO before — they were here in 2004 when they announced their original version of the D’Fusion platform. If you want to see another demonstration of their technology, check out this Network World video from SIGGRAPH 2006 — http://www.networkworld.com/video/080706ct-sg2006.html