Halo is a culture.
It is a great game, even though I am terrible at it. The graphics and game play are pretty good. What makes Halo a success, though?
Is it because it is a great first person shooter game? Or maybe because you get to blast aliens away? Or the music? The music is good..
The secret to Halo’s success has been that it was based on secrecy and viral marketing. Bungie, the creators of Halo, figured out that if they surprise game players with a launch, they create frenzied buzz, not just buzz.
Before the Halo 2 launch, there was a huge internet treasure hunt which generated more interest in the game than plain, old ads. They announced the game two months before it hit shelves. Not six months or a year.
They did everything right in leading to the launch. And in trying to mimic the success for Halo 3, they created the video you see below.
Doesn’t it give you goosebumps? I don’t even like first person shooters…
[youtube uCsdPszJLNQ Halo 3 Trailer on Youtube]
