“It’s not what you know, but who you know.” How many times have you heard that?
Thankfully a network has emerged with this principle in mind. Actually, it is a who’s who of distinguished professionals looking to connect with like minded individuals.
Madison Who’s Who features the Executive and Professionals Registry with contacts from any industry you can imagine; technology, marketing, investment, management, etc. Aside from the registry features, the site provides a forum for their executives and professionals to introduce themselves to one another. In short, it is an established, selective, social network for the discerning professional.
The closest professional network online now is LinkedIn, but they have their flaws. Features are incongruent and offer no real value. Meetups and introductions are limited and usually worthless. Who’s Who provide the professional with the most real world interaction possible: good, old fashioned networking. The sort where you pick up the phone and call an individual to see what you share in common.
Madison’s database is also searchable. You want to find a high level candidate with a foundation in technology companies and investment? Go ahead and search for it. Virtually every industry and specialty is represented. These aren’t people who just seem to know what they are talking about… Each and every member appears to go through quite the review process to get placed in the registry.
One of my favorite features of the site is the peer to peer network. Not only is a professional network the basis of business, it is a necessity for the successful professional.
The one thing I don’t like about the term ‘networking’ is it can be seen in two very different lights, which I like to term as ‘gathering’ and ‘applying.’
When you go to a networking event, and your primary motive is to find out how the other patrons can help you, you are a gatherer. You most likely walk out of there at the end of the night, pretty well drunk, with a pocket full of business cards which you may or may not call. You have offered no benefit to the other members, and frankly received none, yourself.
On the other hand, the ‘applying’ professional goes to a business network event with the thought of how they can help other people. They might give a bit of advice, or offer the name of a colleague who can help with the other person’s endeavors. This is true networking. Networking that allows for future relationships, referrals, and further business talks. This particular individual usually walks out the the meeting having run out of their own business cards (always an unfortunate problem to have :0) ).
Madison Who’s Who seems like a great way to acquire a professional network. All the applicants go through an application process which I think is great in building a strong, committed network. If you are looking to make some loose contact or friends, check out LinkedIn. But if you want a strong core of support, Madison Who’s Who is the place for you.
(This is a sponsored post)
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