Earlier today, I was reading The Heritage of Shannara by Terry Brooks. In the piece that I just finished up with, there is a band of people trying to find this mystical sword, when they discover they need help from a group of outlaws.
The outlaw’s main camp is in the middle of a series of ravines with woods and rocks and grass to contend with. And the trail is so well hid that you wouldn’t be able to find it if you weren’t familiar with the area. One of the main characters, Par - a half elf, asked, “Aren’t you afraid that if you show people how to get there, they will tell the Federation (the bad guys) where it is?
The outlaw replied, “In order for that to happen, I have to show them the way back home, and it needs to be the same way we came - which it is not.”
The reason I bring this up is to emphasize common sense in business. In order to run a first class startup that both pleases you and your customers, you need to keep your operation simple. Don’t offer the customer too many choices, don’t stretch beyond your means, and don’t trust someone with your business right away.
Take your time, watch your details, and use common sense - you will be successful in the end.