I see a lot of websites (as a matter of fact I used to put them up at one time, ouch) that are nothing more than an online business card. They are simply informational and infrequently updated. Maybe they are updated frequently with new news, but there is no way the site will ever make money. Is that smart marketing and advertising? What is their ROI? Zero…if they continue the way they are.
Have you seen sites like this? Do you have a site like this? Maybe you are selling products but at such a slow rate you’re not making any money? Well, I have five places you need to visit right now to help monetize your site. For those of you that have an RSS feed, you get a bonus sixth place.
First Place:
Go directly to https://www.google.com/adsense. I am not usually an AdSense Pusher but I think (despite a drop in numbers in 2007) that AdSense is on the rebound. The integration of YouTube in the mix will help to shake things up a bit. Plus, GA is usable across many platforms and applications.
Second Place:
Visit http://www.lemonade.com/. Lemonade.com creates widgets with products available…that visitors can purchase by clicking on the widget. And then you get a percentage of the sale. Place a few of these on your site to generate money from products that are related to your site and you don’t have to handle.
Third Place:
ClickBank.com is tops for affiliate style advertising. If you aren’t using it, you should be. This is also an inexpensive way to advertise under your marketing plan. So check it out!
Fourth Place:
Commission Junction. This is another affiliate advertising service. I don’t recommend advertising through them, they have high prices and difficult returns for small businesses. But publishing from them can help tremendously. They offer a wide variety of large revenue generating clients to apply with.
Fifth Place:
http://www.kontera.com/. Kontera offers a great advertising solution for websites. They work similar to Google AdWords in that they look at relevant content (usually just a word) and create a link with that word to a relevant site. Anyway, check it out, see what you think.
And for those who have an RSS feed (those that don’t see my previous article “Why Syndicate”)
Sixth Place:
If you haven’t already, go to www.feedburner.com. Not only is this great for your syndication, they have monetization options to link your Google AdSense account to your FeedBurner feed.
Now, I am not saying, “Put these on your site and your will make money.” What I am saying is, if you are getting decent traffic, and have repeat visitors, etc.; then this can help you make money on your site. You will have to do a little research into ad placement and what works, what doesn’t. I can’t give you all my secrets for nothing! But check out the sites.
And start doing something with your site instead of just using it to spend money.
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