Combining Your Affiliate Program With Your Email Campaign
By eb.arts • Apr 9th, 2008 • Category: Internet Marketing, entrepreneur tip
Mother’s Day brings such joy to many people. And (not to capitalize on a meaningful holiday, oh okay, to capitalize on a capitalist holiday) it brings the opportunity for increase revenue from affiliate sales. Aren’t holidays great?
This is something that works regardless of the product you carry or the topic of your website. If you aren’t using affiliate advertising because you don’t want ads on your site (this is a common thing believe it or not), don’t worry. This will still be for you. And I’m going to show you why.
Affiliate advertising is one the biggest revenue generating marketing tactics alive today. And it’s super easy to get involved. But we’ll get to that in a second. We’re here to talk about holidays and how you can generate additional seasonal and holiday revenue even if your site or product is not able to. It does require that you have an email marketing service such as Aweber or iContact.
Prepping Your Affiliates
Many companies that offer affiliate programs also sell products and services with seasonal and holiday specials. This is the time to really put your marketing skills to work. Go through your various affiliates and see which ones offer seasonal and holiday products and look for affiliate ads regarding upcoming holidays. In this case we’ll look at Mother’s Day. Get their ad code, copy links from code, write a small description of the offer and compile all of it in an easy to find place for later. If none of your affiliates offer holiday specials it’s okay.
Now to get another affiliate setup (if you aren’t using them already) that is sure to have holiday related products for you to advertise. Visit Amazon.com and set up an affiliate account. Now go the members section and click on the aStore link. This is where you can set up an Amazon store with products you determine one by one or by lists. The great thing about this is that you can link to the store on Amazon or you can embed the store in your site. Its up to you.
When you create your store, make sure the products relate to your site and/or company somehow so when you write your sales letter it will be easy to write to your existing list. If you don’t have an email list built I recommend you work on it now.
The Sales Letter
Now its time to write a sales letter email in regards to your product line. There is no secret here, simply write a quality sales letter. If you need help you can read more here about sales letter writing.
Make sure you focus on the affiliate products and what a great offer they are. Embed your affiliate links and code you saved earlier and double check your letter before emailing. If it looks good, email away.
Now Amazon is not the only way to do this. Some may recommend Ebay, I opted not to for the fact that Amazon deals in new also. Get creative, use your affiliates that you have. Put together quality letters and you should see a return for little work.
That’s it. Do this for holidays and seasonal changes and you have now created a revenue stream from your affiliates that offers holiday specials just like the big guys.
eb.arts is a band of cyber ninjas. Actually, I am just a guy who works from home as a writer, artist, web marketer, and designer. I gather my inspiration from a variety of places in life: reading, movies, the outdoors, and frequently my pets. I run two websites:
www.eb-arts.com and
www.everythingartanddesign.com
which are both about to undergo major changes.
They end up being more of a testing ground than anything.
Some of the sites I work for currently are www.FreeArticulator.com where I edit for the Creativity Desk,
www.InformedNetworker.com where I post stories and articles,
www.TrenchMice.com where I write news scoops on business matters,
and I also write for Trafficology, a print publication read by over 80,000 web marketers and developers world-wide and highly rated on the topics of traffic generation and conversions.
In my free time I stay home with my soon to be wife and our pets. I draw, paint, and nap (a lot).
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This site has tons of information for affiliate marketers. Check it out.
http://www.affiliatereviewworld.com
[...] From: JDS BLOG.com [...]
JD, nice post. What’s your advice for someone who is at knowledge level 0.1 in affiliate marketing? (I’m not absolute zero–I know what it is, but that’s about it.)
Bill Conerlys last blog post..Recession Hits the Luxury Market: Yacht Business Sinking
Great article! In some cases your title of your article seems questionable. You make it seem so easy.
But I understand it the way you teach it. Thanks for the information.