Image via WikipediaPress releases have long been a mainstay in business.  To this day, a simple press release can generate more “actionable” traffic than any other marketing medium.

But so many people do press releases wrong.

They see a big blank sheet of paper and think they need to fill it up with information about their business.  They take the opportunity to write about what their company has been up to and what they believe in - but seriously, who cares?

The media doesn’t care.  Bloggers don’t care.  They care about the next big thing.  They are all scrambling to deliver some new twist on an already noteworthy topic.  That’s how they put food on the table at home.

Take the newest movie release, “Iron Man.”  Do you have a process or a product that can be tied to it?

I know that you’re thinking.  “My company doesn’t build flying space suits or crazy jet packs.”  And my answer is - it doesn’t have to.

I bet your company does do something relevant though.  You might do some of the filming techniques used in the movie.  Or maybe your specialty is the special effects in the blockbuster or the design work for the posters.

To win at press releases you need to tell a story.  You have to tell clients how you are going to solve their problems.  It isn’t 600 words about you and 100 about your solution; it’s 700 words about your solution that tease them in finding out more.

[via MarketingHackz]

Grab This Advertising Space!