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What’s your offer? Every business has one. What will you give me in return for my hard earned money? What kind of value can I expect?

Over the last few weeks, I have been delving into the books pretty heavily. The two I just finished are The Irresistible Offer and Gravitational Marketing. Truthfully, they should be read back to back.

The reason is simple: They both preach having an offer that a customer can’t turn down. Something so powerful that your have people begging for you to sell to them. Keep in mind, you can’t run scams - you need quality products or services that back up these incredible offers. But in order to entice a customer or a client, you need to make them see the benefit in as little time as possible.

The Sensational Offer

Here’s an example. The quintessential offer, which is often referred to as the best ever, is Domino’s, “30 minutes or your money back!”

This does a number of things. It ensures fast food. It provides value for your money. And best yet, it give you a guarantee.

Now think about this offer - “The best New York Pizza in town!”

Which is the better sales statement? Which can you almost taste before you even pick up the phone?

Don’t Waste Time

One time, a friend was pitching a business idea. It was something he was deeply passionate about (and very well educated in). He had one problem, he had no value proposition. He didn’t have an offer.

As the business was being started, he asked me to sit down with him and go over some of his plans. So I asked, what is it you are going to do? Give me you best elevator pitch.

45 minutes later, he finished his story.

Seriously, who is going to buy from this guy? I want to know what I am buying, what it’s going to do for me, and how much it’s going to cost in 3 seconds or less.

Everything has an Offer

So, where can you use this? What can you affix your sensational offer to?

My answer to you… Everything! You can give away and sell ebooks with this offer. You can use it to drive product or service sales. You can use it to make new friends. In reality, everything is an offer! The quicker you master it, the better off you’ll be…

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