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Malcolm Gladwell on the Pepsi Challenge and Fragile Judgments

Blink and The Tipping Point author Malcolm Gladwell talks about the decision-making process and uses the ‘Pepsi challenge’ to explain how fragile a person’s judgment can be.

Gotta love his hair too!

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This entry was posted on Monday, September 29th, 2008 at 12:17 pm and is filed under general news. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.