JDsBlog.com

29 Sep, 2008

Malcolm Gladwell on the Pepsi Challenge and Fragile Judgments

Posted by: Jason Drohn In: general news

Blink and The Tipping Point author Malcolm Gladwell talks about the decision-making process and uses the ‘Pepsi challenge’ to explain how fragile a person’s judgment can be.

Gotta love his hair too!

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