How To Use Aweber To Simplify Your Marketing Efforts

Aweber is a brilliant marketing tool, no matter your niche or your business segment.  In fact, I try to offload as much data as I can onto our own servers, but I just can’t get away from using Aweber for one very simple task – autoresponders.

Aweber is a email marketing service that lets you collect email addresses and names.  Using those email addresses, you can send them weekly newsletter or whatever else you want.

There are all kinds of services and open source apps that do the same thing.  Constant Contact has a great service if you are looking for aesthetics in your email marketing.  PHPlist and Pommo are great open source utilities for setting stuff up on your own server.  None of these options, though, allows you to automatically respond to a new user!

What Aweber does is provide all kinds of tools for helping you collect email addresses.  There are popovers and inline forms.  You can even do popunders and that sort of stuff.

Basically this is how it works:

1. Someone signs up for your email newsletter or campaign.
2. They get an optin in their email.
3. Then the receive an email message immediately after confirmation.
4. In that email message, I like to include a link for a free download.  Something of value that will help them in their lives.

And then it starts…

You can now send them email newsletters or promotional material whenever you like.  It goes without saying – if you send them too much, they’ll unsubscribe.  But the beauty of it is you can write out 5 email messages and schedule them!  So your readers can get one every 2 weeks or once a month or whatever!

I have found that every 7-10 days is usually best.  It’s not long enough for them to forget about you, but it’s not short enough that they get pissed…

Let me know what you think about email newsletter promotion…  Does it work for you?  What are some of you tactics?

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