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7 Steps To Accomplishing Absolutely Anything

Friday, September 26th, 2008

For anyone who has been around JDsBlog of any length of time – you know that I am a nut about setting goals.  There are a ton of books written on the subject and quite a few motivational speakers driving the point home, but no one gives you the run-down in 60 seconds or less..

The bottom line is this: do something…

It isn’t hard to understand or to follow through on, but there can’t  be any excuses…

Step 1 – Brainstorm

Do a quick goal brainstormiing session.  Noting complex, just take out a piece of paper, get into the visionary mindset, and start writing for 15 or so minutes.

Step 2 – Define your goals

After you do your goal brainstorming, do the following:

  1. Circle the ones you can achieve in less than 6 months
  2. Box the goals that you can get to in less than a year
  3. Circle and box the ones achievable in 3 years or less.

Step 3 – Make a good version

write out a good copy of your goals with any descriptions accompanying them.  The descriptions need to be as detailed as possible, such as “But a house – 4 bedrooms, three baths, finished basement, hardwood floors, big back deck, etc.

The more real your goals are in your head – the more likely you will be able to achieve them.  And make sure to date it!

Step 4 – Define action steps

Figure out what next steps need to be taken to achieve your goals.  For instance, in the above example of buying a house – the next steps would be:

  • Save for a down payment
  • Reduce credit card debt
  • Find a Realtor
  • Find an area you want to live in
  • etc.

Step 5 – Schedule something

Put your next actions in your schedule.  For example, schedule a couple hours to find a realtor or schedule an automatic transfer from your bank account on payday to a savings account.

Step 6 – Follow through

Make sure you keep good to your schedule.  Don’t make excuses on how you will get to it next week or why your schedule doesn’t fit.  Remember, it isn’t that you are directly achieving your goal – it’s that you are actively working toward it!

Step 7 – Evaluate, Review and Reschedule

Evaluate what you have done and what you still have to do.  Schedule the next step in the process and repeat steps 5 through 7!

Goal Planning At A Glance

Remember, the biggest challenge people have with goals is most of them just seem unachievable.  They’re daunting to think about.  The reason they are is really very simple – excuses.

People have an excuse for everything.  Why they can’t get to something or why they haven’t taken care of a certain problem.  The bottom line is excuses are the reason you aren’t where you want to be!  The one constant in everyone’s life is time.  Bill Gates has just as much of it as you do.  Take a minute and think about that…  If Bill Gates can make billions in the same amount of time that’s allotted to you, why are there so many differences?

If you don’t take anything else away from this article, remember this:

“Take small steps and anything is possible.”

Giving Up Control

Tuesday, September 23rd, 2008

Being a small business owner, I have come to the conclusion that the hardest thing you can do in growing your company is relinquishing control to other people.  Sometimes you hit the nail on the head and trust the right task to the right person (as I have done with two of my people).  Other times, you end up getting burned with looming deadlines and no work to show for it…

Well, today was one of those days…

One of my clients needed work done – as always.  I have been trying desperately to get out of the center of Tech Solution for some time now.  I’ve needed to put the business on autopilot so I can work on some of my other projects.  So, I decided to trust an outside person in helping us out.

Needless to say, today was the day that everything blew up in my face.  So, I get stuck coding all day to fill an order that should have been complete weeks ago.  And that’s about all there is to it.  Two bottles of Diet Pepsi, a pot of coffee, and a few empty pizza boxes…

(And I was doing really well with watching what I was eating.)

So, for you independent and small business owners out there…  Make sure you be careful when trusting your work (and your business and your brand) with someone else.  I am not saying be paranoid…  but be extremely careful.

Unfortunately, for as long and hard as you worked in building your business – it can be run under in a fraction of the time…

World’s Easiest Startup Business Tax Tip

Wednesday, July 9th, 2008

Let’s face it, most tax tips are either really time consuming to understand or hard to implement.  Here is one that isn’t.  And, as an added bonus, it can help you get credit for your business later too.

When starting a new business, many entrepreneurs self-finance.  That is, they pay for things out of their own pocket.  There is nothing wrong with this per se, but it can cause some difficulties, usually with tracking expenses or income.  Sure, you can go back through your bank records, but how do you know what is business and what is personal for that day you deposited your spouse’s paycheck (they have a corporate job — poor fool), and that $50 your friend finally paid you back, AND the check that small client you just did the one job for sent you?

This tip won’t help you with keeping your income records, but it can help with your expenses.  First off, the IRS wants to make sure you aren’t deducting regular expenses as business expenses.  For this reason, they look harder at small business tax returns, particularly those with Schedule C.  Second, if you happen to forget to keep a receipt or jot down a note, you need a way to remind you and your accountant that this was a business expense.

The easy way to kill two birds with one stone?  Use that second address field on order forms for your business name.  For example, this morning I ordered two memory cards for me and my spouse (who is also my business partner on one of my ventures) for our phones.  Why?  Because I needed her to do a review of something I wrote up for a client (it was Legal-ish and she is an attorney), but she had trouble because the memory that came with the phone isn’t enough to hold all the stuff and download and edit and keep a copy, and etc., and hold the new stuff.  Now, there could be some question to the IRS or my accountant about whether or not this was for personal use.  I keep good records, but as an added form of proof, I put the business name on the shipping information.  So, now despite using a personal credit card (and collecting more points, thank you very much), I have written proof that it was for the business.

(Another tip, only do this on the “Shipping Information” section, or your credit card company might deny the charge as part of its automated fraud protection)

World\'s Easiest Startup Business Tax Tip

As an added bonus, if I ever need credit from the supplier and I want it in my business’ name, I can refer them to all the orders I’ve made that have already been for the business.  They’ll see the business name on all those orders in their own system.  This won’t always work, but it can definitely help, especially if you’ve done a lot of business with them in the past.

There you go.  Easiest thing you’ll have to do today.

Combining Your Affiliate Program With Your Email Campaign

Wednesday, April 9th, 2008

waterfall Mother’s Day brings such joy to many people.  And (not to capitalize on a meaningful holiday, oh okay, to capitalize on a capitalist holiday) it brings the opportunity for increase revenue from affiliate sales.  Aren’t holidays great?

This is something that works regardless of the product you carry or the topic of your website.  If you aren’t using affiliate advertising because you don’t want ads on your site (this is a common thing believe it or not), don’t worry.  This will still be for you.  And I’m going to show you why.

Affiliate advertising is one the biggest revenue generating marketing tactics alive today.  And it’s super easy to get involved.  But we’ll get to that in a second.  We’re here to talk about holidays and how you can generate additional seasonal and holiday revenue even if your site or product is not able to.  It does require that you have an email marketing service such as Aweber or iContact.

Prepping Your Affiliates

Many companies that offer affiliate programs also sell products and services with seasonal and holiday specials.  This is the time to really put your marketing skills to work.  Go through your various affiliates and see which ones offer seasonal and holiday products and look for affiliate ads regarding upcoming holidays.  In this case we’ll look at Mother’s Day.  Get their ad code, copy links from code, write a small description of the offer and compile all of it in an easy to find place for later.  If none of your affiliates offer holiday specials it’s okay.

Now to get another affiliate setup (if you aren’t using them already) that is sure to have holiday related products for you to advertise.  Visit Amazon.com and set up an affiliate account.  Now go the members section and click on the aStore link.  This is where you can set up an Amazon store with products you determine one by one or by lists.  The great thing about this is that you can link to the store on Amazon or you can embed the store in your site.  Its up to you. 

When you create your store, make sure the products relate to your site and/or company somehow so when you write your sales letter it will be easy to write to your existing list.  If you don’t have an email list built I recommend you work on it now.

The Sales Letter

Now its time to write a sales letter email in regards to your product line.  There is no secret here, simply write a quality sales letter.  If you need help you can read more here about sales letter writing.

Make sure you focus on the affiliate products and what a great offer they are.  Embed your affiliate links and code you saved earlier and double check your letter before emailing.  If it looks good, email away.

Now Amazon is not the only way to do this.  Some may recommend Ebay, I opted not to for the fact that Amazon deals in new also.  Get creative, use your affiliates that you have.  Put together quality letters and you should see a return for little work.

That’s it.  Do this for holidays and seasonal changes and you have now created a revenue stream from your affiliates that offers holiday specials just like the big guys.

Painless Invoicing For Small Business

Tuesday, March 18th, 2008

Freshbooks - Painless Small Business InvoicingIt takes a special kind of person to like accounting.  I have taken more than my fair share of number crunching, debit-and-credit-tossing classes.  In fact, I don’t usually use an accountant for my own businesses unless it is end of year tax time, or I have some crazy weird question.

With that being said, my accounting app of choice is Quickbooks.  It’s easy, somewhat intuitive, and is universally accepted.  A bit like Microsoft, I guess.  But there is one thing it doesn’t do well – invoice with options of online payment.

Most of my clients prefer email invoices.  And frankly, I prefer to be paid online.  Especially when it is something small like a couple-hundred-dollar maintenance invoice.  There is always the Paypal plugin for Quickbooks, but it isn’t that pretty and doesn’t integrate very well.

A couple weeks ago, I stumbled on FreshBooks.com and haven’t looked back.  It’s rare that I get this jazzed about an accounting application, or any app for that matter, but this one is special.  Freshbooks does the normal invoicing thing, but it lets you choose if you want to send it by post office mail or email it!  Once your client gets the invoice, they can log in and pay it, or just mail you back a check.  If they choose to pay you online, they can send the payment through any number of services such as Paypal, Authorize.net, Amazon Payments, and a bunch of other ones.

Perhaps my favorite features though, are the newly integrated expense tracking (for those late night bar crawls that you desperately try to expense out…) and the time tracking.  They are great for small businesses that aren’t centrally located and have people working on projects all over the world.  Plus, with an open API, any number of other applications can integrate with it.

To check out the fully-functional, free demo just click the link!  And if anyone knows of any other cool resources like Freshbooks, let us know!!