For those of you not reading MarketingHackz, you have missed out on a very frantic business owner. :0) Frantic because at the start of the week, we launched NetHackz.com which proceeded to succumb to the digg effect and crash only 13 hours into it… 18,800 uniques in a little over a half [...]

Our business graduate school program’s final course in the area of client acquisition is on Reverse Cold Calling. It is the toughest course to master though the techniques are not difficult to teach. What is Reverse Cold Calling? Regular Cold Calling is when the business person calls others in order to ask [...]

In Last Semester’s Course: Cold Calling 502, you learned how to approach a total stranger, usually over the phone, and ask for their business. This semester in Networking 511, we’ll be learning how to approach a total stranger, turn them into an acquaintance, then into a friend, then maybe into someone to do [...]

Launching businesses is great - but there is often one major disconnect. The founders don’t know how to market. I can’t tell you how many times I have helped a startup through understanding the basics of branding.
The way I see it, marketing is the most crucial part of any business. It’s the [...]

If you don’t need a lot of startup capital and the risks are small, feel free to start your business without having a business plan. No matter what, don’t let your business plan be something that stops you from starting your business.