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Archive for the ‘Features’ Category

Business. The first thing that comes in mind when we say the word business is - revenue. Revenue is what drives a business towards success and achieving the goals that it desires. But, before a business can start earning, there are expenses. Start-up expense to be exact. Operating cost, Legal cost and all other costs [...]

27 Dec, 2007

Exclusivity

Posted by: Jason Drohn In: Features

Seth Godin has a great post on being exclusive, and how if you haven’t looked at it for your business - you should.
I have long been a believer in targeting products and businesses to an individual consumer.  Not in the sense of making everything personalized, but by nailing down a target market so tightly that [...]

19 Dec, 2007

10 Ways To Get Ink

Posted by: Jason Drohn In: Features

37signals has an amazing post about ways to get people to notice you and/or your product. I have to put this up there as one of the best posts I have read all year.
It details what it takes to launch a product or a business, in purely white-hat terms. No longer is it [...]

12 Nov, 2007

100 Ways To Promote A Startup

Posted by: Jason Drohn In: Features| entrepreneurs

Lifehacker had a link to 100 - 100 lists, along with a real nice explanation of why writing down 100 things is useful in any niche. So, I decided to take the challenge and see what I could come up with in terms of promoting a startup/product.
Please keep in mind, I am doing this [...]


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