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Archive for the ‘technology’ Category

In today’s Internet driven society, there is this constant push on being more interactive, more transparent and more mobile. It seems every time we turn around there is some new application that promises us true connectivity no matter where we (or our clients) access it from.
The question remains, though - which Internet applications truly [...]

01 Apr, 2008

Book Review: The Big Switch by Nicholas Carr

Posted by: Adam Wilson In: technology

This is an adaptation of a review I wrote for my book blog, Letters On Pages, where I review non-fiction books. You can read the full review there.
Title: The Big Switch
Author: Nicholas Carr
Publisher: W.W Norton & Company, Inc.

My latest review is The Big Switch: Rewiring the World, from Edison to Google by Nicholas Carr. [...]

Part One. Expansion. Ok, so you have your market selected,your business online and the money is coming in slowly but surely. You are offto a good start. But where do you go from here?
In this post we will look at “Expanding your Business”:

Promotion and Advertising
Joining forces – partnerships and investors
Investments
Franchise
Utilizing the Web’s Potential

ADVERTISING

Right, so first [...]

In order for your online business to get off on the right foot, you need to start with the most important ingredient of all. You need a positive attitude.  Nothing is going to happen over-night, so don’t kid yourself into thinking you will wake up and be able to quit your 9-5! Your online business [...]

The Internet now poses as one of the worlds most powerful and influential tools, with a seemingly endless mass of communities, developers, users and information, whilst also rapidly becoming our single most used method of communication and socialization. The web manages to seamlessly combine every category of media, whether it be television broadcasting, radio [...]


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